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Background

Founded in 2012, and located in Los Angeles, CA, YourCauseOrMine is a cause-related dating community that brings singles together while rallying around local causes.

Company Description

The meet online/date offline social site matches members based on location, cause interests and site activity and provides a platform for individuals and groups to meet, connect and volunteer together. Members can identify their interest and involvement in various causes, search for profile matches among other members, join groups based on their interests and make plans to volunteer with or attend local cause-related events.

How it Works: A Scenario

You live in Pasadena, California. You create a profile on YourCauseOrMine and choose Literacy as one of your cause interests. YourCauseOrMine matches you with a member who lives in Thousand Oaks, California. That member lists Social Justice as a cause interest. YourCauseOrMine shares the member’s profile with you, offers to make contact with the member for you, and suggests the Grenada Hills Adult Literacy Program event as a place for you two to volunteer together.

What Makes YourCauseOrMine Different

YourCauseOrMine has launched a brand-new concept in dating sites centered around cause-related match-making. This site is for anyone who wants to meet people with purpose. YourCauseOrMine is where someone interested in a cause can meet someone else also interested in a cause – even if it is a different cause. Member interests vary by focus and intensity; some members carry a moderate concern, while others possess a fiery passion for a cause. There are 18 different cause categories with multiple sub-categories from which to select interests. Based on those identified interests YourCauseOrMine helps members meet new people, represent their interest(s), get involved in cause initiatives, and learn about cause-related events in their area. Even before members meet anyone on the site, they know that everyone on the site cares about something. Users who opt to arrange their first dates at the site-recommended volunteer events enjoy a lower-pressure environment, virtually free of the posturing and awkward silences that so many dread on typical first dates.

Features and Products

The site enables members and organizations to connect and do some good.

Member Matches

A unique patent-pending matching algorithm to match members based on location, cause interests and site activity.

Matched Member Event Suggestions

Matched members are presented with suggested volunteer and cause events based on proximity and cause interest. The event provides a lower-pressure location for the two to meet for the first time.

Friend MatchMaker

Facebook app that uses crowd sourcing and the site’s algorithm to find an ideal match for your Facebook friends with people from the YourCauseOrMine site.

Quick Connections

Recurring speed-dating event with timed one-on-one video chats with other members.

Causes

Organizations can provide information, suggest ways to take action, and link to their petitions and videos.

Events

Members can search for volunteer and causes events by location and cause category. Organizations can list upcoming volunteer oppotunities and cause events.


The “freemium” site offers both free and paid subscriptions, in addition to a menu of one-time charge features. Paid subscribers access special features like unlimited messaging, ad removal and anonymous browsing that aren’t available to free users. The site also allows organizations to create awareness for their causes. Membership for organizations is free.

Leadership Team

YourCauseOrMine is the brainchild of Fredrick and Teshia Young Roby, a husband-and-wife team whose own relationship was cemented by a common drive to give back to their community. Teshia describes them both as “people with purpose” and says the couple created the site to bring others the same opportunity for passionate, values-based connections.

Fred Roby, CEO

Fred Roby, Co-Founder and CEO

Fredrick Roby manages Your Cause or Mine’s development, product and design decisions, product architecture and investor relations. He’s no stranger to e-commerce or the culture of a startup. He has a demonstrated track record of experience in senior management at MySpace, the second-largest social networking site in the world, and multiple e-commerce companies; and he’s the former CTO of Dollar Shave Club, a publicly traded e-commerce business. With an earned MBA from the Anderson School at UCLA, a BS in computer engineering from Cornell University and a BS in physics from Lincoln University, Fred is well versed in social technology products, techniques, development and deployment as well as the holder of multiple e-commerce patents.

 
Teshia Roby

Teshia Roby, Co-Founder and CPO

Teshia Young Roby handles the site’s look and feel, content curation, graphic direction and user experience. She has worked as a college professor in Educational Technologies and Ethnic and Women’s Studies for 10 years. She earned her PhD and MS in Ed Tech and Instructional Design and holds an MBA from the Robinson College of Business at Georgia State University, as well as a BA in Computer Science from Clemson University. Her academic focus includes effective educational uses of collaborative, innovative and Web 2.0 technologies and inclusion of culture as a pedagogical philosophy. Teshia gives back to her community in a variety of ways—heading up a female empowerment group, working with at-risk youth, mentoring local high school students and as chapter VP of a professional organization that supports women in Higher Education.

 

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Media Contact

Leslie Licano
Beyond Fifteen Communications, Inc.
leslie@beyondfifteen.com
949.733.8679

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